Terms of Service

Effective from August 7, 2026.

These terms of service (the “Terms”) apply to the products and services (the “Content”) provided through the Smart First Line application available at smartfirstline.com (the “Application”). The Content covers in particular the online training program, study texts, interactive practice tools and materials for download in electronic form.

The provider of the Content and operator of the Application is Blue Vision, s.r.o., registered office at Kaprova 42/14, 110 00 Prague 1, Czech Republic, company ID 29415268, VAT ID CZ29415268, registered in the Commercial Register kept by the Municipal Court in Prague, section C, insert 205368 (the “Provider”). Contact email: info@smartfirstline.com.

1. Introductory provisions

1.1. The provider of the Content and the operator of the Application is the Provider.

1.2. The User is a natural or legal person who has ordered or uses the Content of the Provider (the “User”).

1.3. By ordering the Content the User agrees to these Terms and undertakes to follow the rules set out in them.

2. What the service covers

2.1. The service is the User’s right to access the Content in electronic form according to the specific product ordered. The contract for the provision of the Content is concluded at the moment the User places the order.

2.2. The main product is a thirty-day training program: study texts for every day, interactive worksheets, tools for keeping track of contacts, for practicing names, for the User’s own lines and for the professional introduction, plus a workbook in PDF format for download.

2.3. Using the Content requires an internet connection and an ordinary device with a current web browser. The User is responsible for the quality of the connection and for their own technical equipment.

2.4. The program is a practical educational and training tool. It is not psychological assessment, therapy or a health service, and it does not replace professional care.

3. Access to the Content and delivery

3.1. By paying the price the User obtains the right to access the Content for the period ordered; unless stated otherwise for the product, access is provided with no time limit.

3.2. Access is set up automatically once the payment is confirmed. A link to set a password is sent to the email address given in the order. The Provider sets access up without undue delay, at the latest within 24 hours of the full payment being credited.

3.3. If the access details do not arrive within 24 hours of payment, the User contacts the Provider at info@smartfirstline.com.

3.4. Payments and payment receipts are handled for the Provider by Stripe. The receipt is sent to the User electronically.

4. Rights and obligations of the User

4.1. The User registers as a user of the Application; the registration serves to authorize access to the Content.

4.2. The User undertakes to protect their access details and not to let third parties sign in with them. If the User allows a third party such access, the User bears full responsibility for any damage, as if they had committed the misuse themselves.

4.3. The User undertakes to follow the rules set out in article 7 (Copyright) of these Terms.

4.4. The User acknowledges that sensitive personal data about third parties (in particular data about health, political opinions or religious belief) do not belong in the Application, and that the tool for keeping track of contacts is only for information proportionate to the purpose of a future conversation.

5. Withdrawal from the contract

5.1. The Content is delivered in digital form, not on a physical medium. By placing the order the User expressly asks for the Content to be made available immediately, that is, before the period for withdrawing from the contract has expired. The User acknowledges that once the Content has been made available in this way, the right to withdraw from the contract no longer applies to the digital Content delivered.

5.2. In other cases the User has the right to withdraw from the contract within 14 calendar days of concluding it, provided that the digital Content has not been made available yet. This period follows from the consumer law of the Czech Republic, which governs the contract under article 10.3. The Provider returns the amount paid within 10 business days of receiving a valid withdrawal.

5.3. To withdraw from the contract the User informs the Provider by a unilateral legal act, either by letter to the Provider’s registered office or by email to info@smartfirstline.com. The User bears the costs incurred on their side in connection with the withdrawal.

5.4. The provisions on withdrawal do not apply to a User who concluded the contract in the course of their business. Such a User may withdraw from the contract only in the cases set by law.

6. Satisfaction guarantee

6.1. Beyond the statutory rules in article 5, the Provider offers a voluntary satisfaction guarantee. If the User asks for a refund within 7 calendar days of the Content being made available, the Provider refunds the amount paid, with no need to give a reason.

6.2. The User asks for the refund by email at info@smartfirstline.com. The Provider returns the amount within 10 business days of receiving the request, by the same means the payment was received.

6.3. The guarantee does not affect the Provider’s right to end the User’s access to the Content once the amount has been refunded.

7. Copyright

7.1. The Content is a copyrighted work of the Provider or of third parties. The User has no right to further distribute the work by any means of electronic or other communication.

7.2. The User may use the Content, including the workbook in PDF format, solely for their own personal use. Distributing, selling or publishing the Content, or creating derivative works meant for distribution, is not permitted.

7.3. The User undertakes not to give third parties the internet address where the Content is hosted, nor their own access details.

7.4. Copyright protection also covers all attachments and materials for download.

8. Rights and obligations of the Provider

8.1. The Provider may end the User’s access to the Content early and without compensation if the User breaches article 7 of these Terms.

8.2. If the Content is unavailable for reasons solely on the Provider’s side, the Provider extends the User’s access by the length of the outage. Apart from this, the User has no claim to financial compensation for an outage.

8.3. The Provider may add to the Content and revise it over time. Revisions made after the purchase are available to the User at no extra charge.

8.4. In the signed-in part of the Application the Provider uses only technical cookies necessary for signing in, for form protection and for remembering the chosen language. Public pages additionally run the Meta measurement code, which stores its own cookies; the details are in the Privacy Policy.

9. Complaints and dispute resolution

9.1. The Provider is liable for defects in the Content and in the data files through which the Content is delivered. Rights arising from defective performance can be exercised by email at info@smartfirstline.com or by registered letter to the Provider’s registered office.

9.2. The body for out-of-court resolution of consumer disputes is the Czech Trade Inspection Authority. A proposal can be filed in writing, orally into the record, or through the online form at adr.coi.cz. In cross-border disputes consumers are helped by the European Consumer Centre Czech Republic (europeanconsumer.cz).

10. Final provisions

10.1. The processing of personal data is described in a separate document, Privacy Policy.

10.2. If individual provisions of these Terms become invalid, the remaining provisions stay in force. A gap created in this way is replaced by a provision matching the purpose and meaning of these Terms.

10.3. These Terms and the relationship between the Provider and the User are governed by the law of the Czech Republic. If a dispute with a User who is a business goes to court, the locally competent court is the District Court for Prague 1, or the Municipal Court in Prague; an out-of-court agreement is always sought first.

10.4. Communication between the Provider and the User takes place electronically, by email.

These Terms are effective from August 7, 2026.